The Muse · Case study

Reimagining the Employer Hub

B2B self-serve platform
The redesigned Employer Hub welcome page
15pilot companies at launch, with strong feedback
100sof paying clients adopted it as it scaled
↑higher login rates and engagement
Fortunepress feature on the new employer tools

Context

Helping companies show who they really are

75M+

job seekers a year use The Muse to get an authentic look at company culture, workplaces and values.

Organizations use The Muse to attract and hire talent by showcasing their employer brand through employee stories.
Company profiles on The Muse

The problem

Clients had no way to update their own company information.

  • After onboarding, every update was manual work for account managers
  • Outdated profiles and branding hurt candidate engagement
  • The Muse needed a scalable, self-serve solution
My roleAs lead on the Employer Squad, I led the redesign of the Employer Hub into an intuitive, scalable, self-serve experience.

Goals

Keep clients engaged, keep them around

ObjectiveReduce churn by 3%
↑Client NPS
↑Clients logging in
↑Active users per account

Assessing the existing experience

Little beyond onboarding

Clients couldn't make updates, and the interface lacked context and brand identity.

Old Employer Hub: company basics form
Company basics
Old Employer Hub: perks and benefits
Perks & benefits
Old Employer Hub: about your company
About the company
Old Employer Hub: send photos to The Muse
Photos
01The experience felt too "back-end," with minimal guidance
02Important company details were hard to update
03Onboarding was more usable than everything after it

Approach

From audit to strategy

  1. 1Content auditIdentified gaps in what clients could see and edit
  2. 2Quick winsDefined low-hanging fruit engineering could ship early
  3. 3Competitive analysisExplored best practices in B2B and SaaS platforms
  4. 4UX/UI strategyA scalable system aligned with The Muse's brand

Constraints & considerations

Designing within real limits

Editable vs. lockedSome fields could be edited and others couldn't, and that needed clear communication.
Limited researchEarly decisions leaned on best practices, since user research access was limited.
An editing toolThe Hub was primarily for editing, not a full-featured platform.
MVP, then V2We launched core functionality first, then refined it based on feedback and engagement.

BrandI refined the Hub's B2B brand identity, using The Muse's existing assets while keeping it distinct from candidate-facing products.

Before → after

From back-end forms to guided editing

Company basics

Read-only fields grouped away, so clients only see what they can update.

Before: company basics form
Before
After: redesigned company basics page
After

Perks & benefits

A clean, structured layout that's quick to scan and update.

Before: perks and benefits
Before
After: redesigned perks and benefits page
After

The redesigned Employer Hub

A home base for employers

New Employer Hub homepage

New homepage · scroll to see the full page

New Employer Hub sign-in page
Employer resources with expert content

Key improvements

What changed for clients

Intuitive editingClients update company details on their own
Streamlined UIA clean, structured layout that's easier to use
Better navigationA new sidebar with icons
Guided flowRead-only fields tucked into dropdowns
Branded experienceProfessional, B2B and on-brand for The Muse
New homepageClear next steps and where to go
Expert contentThe Muse's resources bring clients back more often

Measuring success

Easier to use, used more often

We launched with 15 pilot companies and got strong feedback:

As adoption scaled to hundreds of paying clients, login rates and engagement kept rising. Churn is a lagging indicator and is still being tracked, but we expect NPS to rise over time.

Press shoutout

Fortune article about The Muse adding a fertility benefits filter

This project reinforced how much self-serve matters in B2B. By reducing friction and empowering users, we raised client satisfaction and product value.