Teachable · Case study

Future-proofing Teachable's App Hub

Integrations marketplace
The redesigned App Hub and Zoom app page on mobile ZZoomCCalendlyWWordPressHHotjar
+200%more apps available, from 10 to 30
5.2Knew schools installed their first app
3.5Kcreators used the Zoom block in the lesson editor
−12%churn among app users
+150%GMV for users with installed apps

The problem

Creators weren't using the App Hub, so they couldn't bring their favorite tools to Teachable.

  • A confusing interface
  • Limited integrations
  • Poor discoverability
Why it matteredLow app adoption made Teachable harder to fit into creators' workflows, and limited new user growth.

Strategy

Three phases to build a real marketplace

Phase 1Revamp the App HubBetter navigation and clarity
Phase 2Launch flagship appsZoom, Calendly and WordPress
Phase 3Boost adoptionSurface apps at the right moments
1

Redesigning the App Hub

Learning from the best app marketplaces

Competitive analysis of app marketplaces

Before → after

Before: the old Apps page, with an AWeber promo and a flat grid of app cards
After: the new App Hub, with search, filters, a featured Zoom banner and apps grouped by category
Before · AppsAfter · App Hub

Drag to compare the old Apps page with the new App Hub.

  • Renamed "Apps" to "App Hub" to make it clearer
  • More responsive app cards and a featured app banner
  • App cards with developer info and status tags
  • Simpler technical info, with tabs, videos and images for different ways of learning

App Hub

Z
Featured: ZoomHost live sessions right from your lessons

An interactive recreation: filter by category to see the richer app cards, with developer info and status tags.

Old app detail page: dense technical table
Before: one dense technical page
New app detail page: overview, features, video and separate Details and How to use tabs
After: Details and How to use tabs, with a video and features list
2

Launching flagship apps

Building the integrations creators asked for most

ZZoom CCalendly WWordPress plugin
Prioritization matrix of integrations
Prioritization matrix
3

Increasing app adoption

Showing the right app at the right moment

Z

Teachable integrates with your Zoom account

Install the Zoom app and start creating efficient and engaging student interactions!

Upgrade required to use Zoom

Upgrade your plan to add Zoom events to your Teachable courses.

Your current plan
Basic $59/month
No access to App Hub
MonthlyAnnually
Recommended for you
Professional $159/month
  • Unlimited app installs
  • Unlimited published courses
  • 0% transaction fee
Business $665/month
  • Unlimited app installs

All paid plans include education and training, plus a 30-day money-back guarantee.

✓Zoom is ready to usePlan upgraded and app installed.
Press “Install Zoom” to try the upgrade flow
Another contextual nudge: Increase your sales with Deadline Funnel

The same pattern works across the product, like this nudge suggesting Deadline Funnel to creators working on sales.

Try it: press Install Zoom, pick a plan and hit Next. Contextual nudges and a one-click upgrade help creators discover useful apps at key moments, with clear, short instructions.

The result

10apps

The App Hub tripled, from 10 integrations to 30, including the flagship apps creators asked for most.

ZZoomCCalendlyWWordPressMMailchimpAActiveCampaignCConvertKitMMailerLiteAAWeberMMeta PixelTTikTok PixelGGoogle Analytics 4HHotjarSSegmentSSumoZZapierCCircle SSO

Some of the apps creators can now find in the App Hub.

5.2Knew schools installed their first app
3.5Kcreators used the Zoom block in the lesson editor
−12%churn among creators using apps
+150%GMV for creators with installed apps

Key learnings

What I'd carry forward

Map edge cases earlyIt's crucial for seamless third-party integrations.
Know the partner platformsFamiliarity with them leads to friendlier integrations.
Partner with marketingCross-functional work boosted adoption and engagement.